The Business of Believability: Producing with Purpose and Profit
Story First — But Not Story Alone When I first started in this industry, I believed what so many creatives are taught to believe: that you had to choose between art and business, message and market. That meaningful stories were often destined for the margins, and that anything commercially viable had to be watered down. […]
What’s Next for Production?
If there’s one thing I’ve learned from producing, it’s that change is the only constant. Platforms come and go. Technology evolves. Audience behaviors shift. And if you’re not already thinking five years ahead, you’re already behind. As someone who lives and breathes storytelling, not just on screen but behind it, I’ve spent a lot of […]