The Business of Believability: Producing with Purpose and Profit
Story First — But Not Story Alone When I first started in this industry, I believed what so many creatives are taught to believe: that you had to choose between art and business, message and market. That meaningful stories were often destined for the margins, and that anything commercially viable had to be watered down. […]
What’s Next for Production?
If there’s one thing I’ve learned from producing, it’s that change is the only constant. Platforms come and go. Technology evolves. Audience behaviors shift. And if you’re not already thinking five years ahead, you’re already behind. As someone who lives and breathes storytelling, not just on screen but behind it, I’ve spent a lot of […]
Flipping the Script: Empowering Creatives Through Innovation
The creative industry has always been filled with dreamers, visionaries, and rule-breakers. But ironically, despite being known for pushing artistic boundaries, the infrastructure supporting creatives—from how they collaborate to how they get paid—has remained largely unchanged for decades. As someone who’s been on both sides of the table—as a creative and as a founder trying […]
Why Montreal Is an Underrated Hub for Global Creative Talent
There’s something about Montreal that gets under your skin—in the best way. It’s a city that’s equal parts grit and grace, with a heartbeat that pulses creativity through every café, alleyway, and indie stage. I’ve traveled, I’ve worked in cities that never sleep and others that are all business. But no place has shaped me, […]